Joy Livera is the co-founder of selfsquared, a psychology and neuroscience-based coaching venture dedicated to helping ambitious women unlock their potential. With a Master’s degree in Organisational and Social Psychology from the London School of Economics, Joy combines evidence-based psychology with practical coaching tools to reframe mindsets, boost confidence, and build lasting wellbeing. Founded in London in 2023, selfsquared has quickly grown into a global movement, with interactive workshops and community sessions hosted across London, Dubai, Cyprus, and Greece. In early 2025, selfsquared expanded further with the launch of its selfsquared app on iOS and web, bringing neuroscience-backed tools, interactive challenges, and daily growth practices directly to women worldwide. Beyond group workshops and the app, selfsquared also offers personalised one-to-one coaching, giving individuals tailored support on their journey of self-discovery and growth. Now partnering with THE BRIDGE, Joy brings some of selfsquared’s workshops to Abu Dhabi, to continue her mission of creating transformative spaces where women can connect, challenge their inner barriers, and step boldly into their personal and professional power.

